Upcoming lecture: Blue gold: Jeans, Indigo, and Haute Couture

Bible Lands Museum, Jerusalem, June 13, 2018.

Blue gold: Jeans, Indigo, and Haute Couture
Lecture at Bible Lands Museum, Jerusalem, June 13, 2018

Tens of thousands of tons of the blue indigo pigment are produced each year around the world, in an attempt to quench an insatiable thirst for the eternal “blue gold” of fashion: the jeans, which this year celebrates 145 years of cult following, and is estimated to generate sales of 450 million pairs a year.

This lecture plots a blue trail through time, geographies, and cultures following jeans and its precursor, the indigo dye. The unique pigment’s history began centuries before Levi’s: a unique pigment tied to the history of the Jewish people, especially in Central Asia, and the art of ikat dying and weaving. Fashion, history, and craft are intertwined in the lecture, revealing endless layers, and shades of blue.

Image credit: Design by Lia Fattal, Shenkar College.
Mentors: Orit Freilich and Debby Elchayani | Photographer: Daniel Ben Shushan

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